Pricing strategy of Southwest airline in the US Essay

Pricing strategy of Southwest airline in the US - Essay Example Due to intense competition from other competitors, Southwest airline should project its image carefully such that it differentiates its services from those of the competitors (Simmons, 2008). It should position itself as a point to point short haul carrier. The airline should offer separate check-in areas that offer snacks, drinks, internet access, nap rooms and even showers. While on board, a seat should be a flat bed seat that can recline to 180 degrees- parallel to the floor and one that can guarantee good sleep. The passengers should be served with menus with wide choices. More so, they should consider offering pre-order services where one can place an order before flying. Entertainment for elite business class should also be exceptional probably with a television fixed to the passenger seat or passenger offered with DVD players at will. In addition, passengers should be availed with internet access such that they can still transact businesses even when on board. Considering that everyone is cost sensitive, Southwest airlines should embrace a pricing strategy that offers competitive prices for its target market. It should not only compete with other airlines, but also with other forms of transport. For instance, a wealthy business executive may have a number of options such as either board a hired aircraft, top of range motor vehicle, or use the airline; all offering similar services, but ends up using the airline after considering the cost factor. However, the airline should ensure that it offers the facilities needed.