Effective Writing Is Important Essay -- essays research papers

Effective Writing is Important I have become to notice, through my coursework, that writing well is a tool that everyone can benefit from. Good writers will tell of many an occasion in which their talent has earned them advancement; an advancement that comes to play not only in the job market but also for personal gratification. Fortunately, writing is a skill that can be both taught and practiced to a point at which virtual perfection is reached. The many facets of writing can seem quite overwhelming to the novice. The aspect of writing that most people are unaware of is the fact that it is actually broken down into just a few basic principles. Because of the many benefits that proper voice, structure, and thesis development bring to one's writing, these facets of writing are more impo...

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The Advantages of Hilling an External Advertising Agency Many companies such as Dint Moore have attempted to market and advertise using in-house personnel. Using In-house associates to market a product can be successful f they are familiar with the product and the customer base. Often time, companies select to stay in-house due to budget restraints. Budget, skill set and product knowledge are a few contributing factors used In determining if It is feasible to use In-house associates or hire an external agency.If the campaign is a† make it† or† break it† campaign for the company, it may be necessary to hire a reputable racketing company to spearhead the project. Otherwise the risk of failure is too high and costly to keep In-house. There are multiple reasons why Luis should hire an external advertising agency for the Dint Moore campaign. It could be because they do not have sufficient skill and talent in house to research and create a campaign or there is not e nough time to product a quality advertisement.It could also be that they need professionals because the competition is growing and Dint Moore is losing customer base and revenue. It could also be that Dint Moore wishes to attract new customer and trenched the loyalty between the company and the existing customer base. Listed below are three good reasons Luis should hire an external advertising agency to promote and market for Dint Moore: (1) they are the professionals. (2) they can add quality and enhance the brand name and (3) they bring experience and new ideas. As professionals, they are abreast of any new trends or advertisement strategies.The bring experience to the table which allows them to make decisions based on past history. They were trained specifically for this type of Job and know the ins and outs of advertisement. The external agency will be able to do a market analysis of who will buy the product, who likes or dislikes the product and why. This Information, will allo w the agency to make the right changes so that the advertisement will reach loyal customers and potential new customers. They will also be able to access the company's brand to see how It will stand up to competitors that sell the same or similar products.They will be thorough and concise because they will want repeat work and this is how they make their living. An external advertising agency will bring new ideas to the table. The will be able o create new ads and enhance the older ads to meet the needs of the company and the consumer. New ideas and strategies can give the company new life. Something as simple as changing the color or font on the packing can be catchy and attract potential new customers. In-house personnel may become complacent with the packaging and have the notation we have always done It this way, or If it Is not broken don't fix it.This type of behavior will lead to the wear -out effects. This is when an ad becomes old and boring and the consumer tend to ignore the advertisement or tune it out (Slow & Aback, 2010). However, the external advertisement agency will come in with new ideas and find the right method to present the company's product so that loyal customers or potential new customers will have a positive attitude regarding purchasing the product. The agency will be tofu able to adjectively promote the benefits and values to the product by studying the trends in the consumer buying environment.The external agency will also be able to position the product in such a manner that the consumer will view the product brand and company in the same manner. I f they are successful with the immunization market analysis, they will be able to accomplish multiple communication objectives such as; develop brand awareness, increase category demand and change customer beliefs or attitudes (Slow et al. , 2010). They will be able to enhance brand awareness and the brand's image by effectively creating an advertisement that is viewed everywhere, billb oards, internet, television commercials and radio.This is known as cognitive mapping and creative in the agency use this strategy to strengthen linkages that already (Slow et al. , 2010). Three Relevant Experiences of an External Agency Three relevant experiences of an external agency that would be helpful to Luis and the Dint Moor brand are; knowledge of the advertisement world, experience in marketing domestic and internationally and the ability to handle the entire marketing campaign from cradle to the grave.It would be the responsibility of the external agency to assist the company in attaining success by implementing the integrated advertising, promoting, and marketing communications approach as stipulated in our textbook. They will be accountable for putting out fires and damage control. With he experience, they will be able to come up with tactics to beat out the competition. The knowledge they bring will help with budget constraints and ensuring the product is launched at th e right time.The agency can also create campaigns that will become global based on market and communication analysis results. They will be able to network and use the resources to get the right media source to use and time and make sure Luis get value for the bucks. Three Types of Advertising Planning and Research The three types of advertising planning and research that should be conducted to identify Dint Moor's most loyal customers and potential new customers are general preprinting input, product-specific research and qualitative research.The general preprinting input is used by the agency to learn everything about the client by reading trade publications, research reports and viewing the company's website (Slow et al. , 2010). Members of the agency may also interview employees, members of the community and other business partners to get to better understand the concept and the needs of the client. During the product-specific research step, the agency will identify who uses this product and how it is used.The most important piece is to understand who the user is and to target that group with the ad campaign. From this research the major selling point will be identified and the brand/product was market using the deprivation approach. Last, the qualitative research is conducted. This is more formal and a focus group is used to discuss the product. This discussion is used to learn who likes the product. Collection can come via anthropology, sociology and psychology. The end results from this research will suggest ideas so that the campaign can begin.Selection of an Advertising Agency for Dint Moore Campaign After reading information on six advertising agencies, I selected BAD Worldwide to continue to promote and advertise for Dint Moor's Stew. For many years BAD Worldwide NAS been cutlets in maintaining a g relationship WI TN the account and has demonstrated the ability to reach the mass market and brand the company's product. Although BAD Worldwide is a larg e company with offices all over the world, the Dint Moore campaign will be of importance to the agency and will not get lost in the shuffle.A smaller ad agency maybe overwhelmed and intimidated by the account. Also BAD has a wealth of knowledge and they are familiar with advertising food products. They have a very good success rate for ad campaigns and they are global which meaner there is opportunity for Dint Moore Stew campaign to go global. BAD is known for creative pitches that are catchy and memorable. The have references from established companies and have won numerous advertising awards domestically and internationally. Based on the research, BAD Worldwide would continue to be a good match for the Dint Moore Stew campaign.

Teaching the Functional Skill of Tooth Brushing

Teaching the Functional Skill of Tooth Brushing Tooth brushing is both an important functional life skill and an appropriate skill for school intervention.   Other functional life skills like showering may be appropriate in residential settings, but its necessary to remember that only a small minority of students are in residential placements   In that way, tooth brushing is a pivotal skill in a way  that will lead to success in other task analysis based skill programs.  Once a student understands how completing one step leads to the next, they will more quickly acquire new skills.   Tooth Brushing Task Analysis First, you need to start with a task analysis, which lays out the discrete steps that a child must complete in order to complete the entire task. These need to be operationalized or described in a clear way that any two observers would see the behavior and identify it in the same way.  Below is a straightforward task analysis. Remove toothpaste and toothbrush from the drawerTurn on cold waterWet toothbrush     Ã‚  Ã‚     Remove cap from toothpaste     Ã‚  Ã‚  Squeeze 3/4 inch of  toothpaste on bristles   Ã‚  Ã‚     Place brush with toothpaste into the top right side of the mouthBrush up and downPlace brush into the left top sideBrush up and downRepeat on right bottomRepeat on left bottomBrush front top and bottom teethRinse mouth with water from water glass  Ã‚  Rinse your brush in the sinkReplace brush and toothpasteTurn off water Instructional Strategy Once you have a task analysis that fits your students need, you have to choose how you will teach it.   Students with a significantly disabling disability may need either forward or backward chaining, teaching one or two steps at a time, mastering each before moving on, or  your student may be able to learn the whole task, using visual prompts, or even a list, for students with strong language skills. Forward Chaining:  Forward chaining  is recommended for a student who is capable of learning multiple steps quickly, over a short span of time.  A student with good receptive language may respond quickly to modeling and some verbal prompting. You will want to be sure that the student exhibits mastery of the first two or three steps without prompting before moving on, but you will be able to expand the steps quickly.   Ã‚   Backward Chaining:  Backward chaining  is recommended for students who do not have strong language.  By performing the early steps hand over hand while naming them, you will be giving your student repeated practice in the steps for tooth brushing while building receptive vocabulary, and as you get closer to the end, you will withdraw prompting for the last steps, while keeping the reinforcement for completion closest to successful completion of the task.   Complete Task: This is the most successful with children with high functional skills. They may even be able to complete the task with a written checklist.   Visual Schedule In each of these strategies, a visual schedule would be helpful. Creating a picture schedule with the student completing each step (heavily edited, of course,) is a very effective way to support student success. The visual schedule can be reviewed before you brush teeth or can be placed on the counter. Try using laminated pictures with a hole punched in the corner, bound with a binder ring. You could also make a flip book using two rings at the top of the pictures, having the students lift and flip each page.   Evaluating Success In order to determine whether your student is making progress, youll want to be sure you are not over prompting which may easily lead to prompt dependence.

Pretty Women essays

Pretty Women essays Pretty Women, directed by Garry Marshall, is a light, bubbly, romantic comedy. On a scale from 1-5 (five being the best), I rate this movie a five. The story plot of this film appeals to the emotion of the audience. Between the romance, greed, lust, and power of this film, the audience can relate with these typical issues. Also, I thought the acting was phenomenal by both Gere and Roberts. There was intense passion between them throughout the film, very convincing. Pretty Women, portrays the bad end of the stick life dishes out normally, and the knight in shining armor that possibly may come rescue you. Pretty Women, reminds me of the famous fairy tale of Cinderella, the theme of both films relate. Both share the story line of a confident women working hard on every challenge life threw at her. Finally her day comes when a handsom man will rescue her form her pit of despair, and take her in his arms. Cinderellas life hadnt gone exactly as she planned, she found herself in rags her whole life. Pretty Women, is a nineties version with a little less fiction and a little more harsh reality. Julia Roberts plays a carefree prostitute named Vivian Ward. Her co-star Richard Gere is a successful corporate terminator named Edward Lewis. Their lives are worlds apart until they meet on the corner one night. In a matter of days Vivian goes from rags to riches, her new sweetie Edward opens her eyes to the finer things in life. Vivians energetic spirit challenges Edwards no non- sense, business minded approach to life. Vivian had a blast working for Edward, so much she accidentally fell in love with him. When it came time for Vivian to leave, Edward offered her an apartment, clothes, happiness, all paid for if she stayed. Vivian refused and was disappointed in Edwards poor decisi ...

Nora And Torvalds Deception essays

Nora And Torvald's Deception essays how does Ibsen present deception in 'A Dolls House?' Deception is one of the most important themes within A Dolls House. It brings out the plot, outlines the characters, and shows what Ibsen was trying to show us about women and society. Without deception there would be no play. Two of the most interesting things about it are the decision that the audience must make. When is deceiving someone wrong and when is it necessity? And the fact that as the audience witnesses the deception they do not realise that they are being deceived themselves. The character of Nora is the most deceptive within the play, and so it is through her character I have decided to explore Ibsens portrayal of deception. Nora lies in one way or another to all of the main characters in the play. The biggest victim of her treachery is her loving husband Torvald. Even from the start we see her lying about the most ridiculous things like how much money she spends and whether she has been eating macaroons. Then later we see her lie about the crimes that she has committed against her dead father, her family, and herself. So why is that we still see her as a sweet and innocent child. The character of Nora has many guises, which she uses in front of people to get her own way and protect herself. One of the most obvious and consistent is that of a child. The first we see of this is right at the beginning of the first act as she crosses quietly to Torvalds door after sneakily eating a few macaroons and hiding them in her pocket. This is normally portrayed in a very childish manner on stage and normally has Nora tiptoeing about the stage. Shortly after we see another example of Noras regressive qualities after she has been told off by Torvald for being a spendthrift. We know that he is right for we have just...

Hypercompetition Essay Example | Topics and Well Written Essays - 1000 words

Hypercompetition - Essay Example Creating and protecting a market position is beneficial if the competition is sparse, or the firm has a unique product that gives them supplier power. However, if a profit is being made on the product, it will attract competitors and innovators will find substitute products (Sull & Escobari 2004 p.15). It may take substantial resources through advertising and customer service to maintain a position in a fluid market (Day & Reibstein 1997 p.52). It may be easier to create a new opportunity than it is to protect an old position. However, new opportunities require resources. Amassing resources can be a definite advantage. However, the value of these resources may erode if other firms can easily acquire them (Day & Reibstein 1997 p.312). A firm needs to evaluate all its resources. Garelli (2006) states, "Competitiveness thrives increasingly on intangible assets that are difficult to value, to account for, to create, and to recover" (p.4). Firms can maximise their competitive edge by utilising their intangible assets as well as they can any other raw material. These resources may be easier to protect than a superior market position. However, in today's hypercompetitive market competitors are quick to take your intangibles such as innovations, employees, and market share. The The signs of hyercompetition are everywhere. In fact, competition has evolved from dirty tricks into criminal behaviour. Global firms such as Proctor and Gamble, Oracle, and Deloitte & Touche have been caught up in scandal in their underhanded attempts to undermine the competition (Grimm 2005 p.7). Competition in the US wireless market has left an industry in paralysis and the world of global products has produced an air of uncertainty (Sull & Escobari 2004 p.17, Woolley 2003). Still, most firms have learned to compete by integrating new strategies to supplement the tried and true theories on creating value. The restructuring of the global economy has demanded that firms not only take every opportunity, but they must create opportunity as well. The goal is, as D'Aveni says, "to upset the equilibrium of the industry, disrupt the status quo, and open opportunities for a new advantage" (1995a p.53). How does a firm reshuffle the product, the market, and the consumer to turn the situation into a competitive advantage To do so it is imperative that the firm understands the nature of hypercompetition. Hypercompetition is a concentrated effort by competitors to create and sustain market instability and to establish an uncertainty of economic conditions (Mittleman 2000 p. 16). By definition it is a rapidly changing environment where there is no long-term sustainability. Firms need to plan for short-term strategies. In D'Aveni's 7S's, he points out two necessary dynamics that a firm will need in a hypercompetitive marketplace; speed and surprise. (1995a p.51). A prolonged strategy of surprise will keep the competitors off balance and the firm will benefit from gaining momentum. Speed can be a valuable asset when getting a new innovation to market. With today's short product life span, the first to enter the market stands to gain. However, with shorter development time costs are driven up, quality suffers, and profits begin to wane (Gibson 1997 p.51). Speed to market may be a short-term necessity, but may not give the

Alzheimer's disease Essay Example | Topics and Well Written Essays - 250 words

Alzheimer's disease - Essay Example It has a slow development and normally starts after the age of sixty (Medline Plus, 2010). The short-term memory is disturbed while long-term memory is still there. The patient starts losing control over his language, reading and writing skills. He begins to forget the names of acquaintances, relatives or even members of the family. When the disease starts getting worse, the patient may even forget how to eat, drink or go to toilet. Stage 1, mild stage, has symptoms like losing way, trouble in calculating bills, asking something repeatedly, taking longer to perform daily tasks, putting things in weird places, and showing attitude problems. Stage 2, moderate stage, shows symptoms like requiring assistance in performing daily tasks, forgetting recent happenings and acquaintances, mixing up distant past with recent past, having language problems, and wandering away. Stage 3, severe stage, has symptoms like being unable to feed oneself, control bowel and urinary movements, speak, read, w rite or recognize members of the family. Memory vanishes away totally (American Health Assistance Foundation, 2010). References American Health Assistance Foundation. (2010). Alzheimer's symptoms & stages. Alzheimer’s Disease Research.